Analytics

Website analytics is the process of measuring, collecting, analyzing and reporting internet data for the purpose of understanding and optimizing web usage. By tracking information such as page views, bounce rates and time on site, website owners can learn how users interact with their site and make improvements accordingly.

Relation to GDPR

While website analytics can be incredibly useful, it also has the potential to violate users' privacy. For example, website owners can use analytics to track users' IP addresses, which can be used to identify their location. This information could be used for targeted advertising or other purposes that the user may not be comfortable with.

As a result of these privacy concerns, the European Union's General Data Protection Regulation (GDPR) requires website owners to get explicit consent from users before collecting and using their data. This means that website owners must provide clear and concise information about how their data will be used, and users must actively agree to this before any data collection takes place.

While website analytics can be a useful tool, it's important to be aware of the privacy implications involved. website owners should make sure they are compliant with GDPR and only collect data that they have explicit permission to use.